The Future of AI-Driven SecOps

#1 platform for SOC transformation

The Future of AI-Driven SecOps

Campaign Overview

Our team was tasked with rebranding Cortex's (security operation center product) Level 1 campaign from “SOC of the Future” to “SOC Transformation” and needed to align our creatives with the new messaging. (The Future of AI-Driven SecOps)

Challenge

The priority is to activate the new Level 1 campaign messaging and creative in early December 2024. Additionally, we’d need to revisit our Level 2 creative design system that’ll ladder up to the Level 1 campaign.

Goal

Create art direction and a design system for the Level 1 campaign that can also be applied to the Level 2 campaigns.

Client
Palo Alto Networks (global cybersecurity)

My Role
• Art Direction
• AI prompt development
• Color and tone design
• Cinematic Compositing
• Asset creation

Here’s what’s being rebranded

2023 “SOC to the Future” campaign.

Generated images for all Geos (AI-Generated)

Using Imagine Art and ChatGPT, I crafted three core prompts informed by technical data and messaging from stakeholders and senior copywriters. The resulting visuals were approved as the most effective representations of the intended message.

Selected Generations

Other explorations

These explorations were developed from the final prompts and refined based on stakeholder feedback, ultimately leading to the approved imagery.

Color and tone design

I developed the color scheme for the campaign based on our brand colors by referencing films with similar palettes, expanding into tints and shades to bring a cinematic sensibility to the design.