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AI-driven endpoint security that's recognized as a leader by every major third-party analyst.

Campaign overview

As a top 3 vendor in Endpoint Security, the goal is to be considered by endpoint security buyers who haven’t yet committed to our competitors. Lastly, to reinforce that MDR is always a way to consume Endpoint Security (EDR/XDR) from Palo Alto Networks.

Brand Components

The Color Palette

During this exploration, I used a range of shades and tints from our brand colors to introduce a cinematography style to the campaign.


#000000

#00CC66

#DEFEE3

#D69F25

#FA582D

#FFFFFF

Security Blades

During this exploration, I used a range of shades and tints from our brand colors to introduce a cinematography style to the campaign.


Selected image with editing

AI- Generated Explorations

Utilizing a blend of technical and marketing language, I crafted prompts that yield AI-generated images showcasing the operation of Cortex Endpoint Security technology. The idea of complete and absolute protection guided the design choice of circles.

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SOC Transformation Campaign

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Alternate Realities