Travel Campaign
Experience Paradise in a New Light.
Maui, like you’ve never seen it before.
Project overview
This campaign reimagines luxury travel and destination branding by transforming Honolulu’s landscapes into surreal dreamscapes. This campaign proves that luxury isn’t just about exclusivity—it’s about perspective. Through infrared photography, bold design, and high-impact branding, it redefines how travel and hospitality brands captivate audiences.
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Creative and Art Direction, Photography, Copywriter, Designer
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Converted full spectrum Sony A7Rc camera. Variety of infrared filters that target majority of the full light spectrum.
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Item description
A New Spectrum of Creativity.
Color can change how we experience the world—and sometimes, the most impactful colors are those we can’t see. The color spectrum covers what we see, but the full light spectrum includes unseen wavelengths like infrared. False-color imaging assigns these invisible wavelengths bold, unexpected colors—turning familiar scenes into something entirely new.
In branding, false color can become a powerful tool to break convention and grab attention.
It helps brands stand out by shifting perception and creating fresh, innovative, and memorable visuals. More than just color—it’s a way to tell a story that says, "This is different. This is next."